MODE DE VIE:

Captivating wide audiences on a national level for their

seasonal rebranding campaign through social media and online stores.

Our work speaks for itself.

client Overview

Mode de Vie is a regionally based luxury streetwear brand blending elevated design with authentic street culture. As the brand prepared to relaunch its website and introduce a new seasonal clothing drop, Mode de Vie sought out Glover Media to help present a refined image that reflected its growth, creative depth, and long-term vision.

The Challenge

Mode de Vie needed to clearly communicate its evolution while maintaining authenticity. The existing digital presence did not fully showcase the people, process, and purpose behind the brand, nor did it build sufficient momentum around the upcoming relaunch.

Objectives

In collaboration with Glover Media, the campaign focused on:

  • Showcasing Mode de Vie’s refreshed brand image and creative direction

  • Humanizing the brand by highlighting the team behind the label

  • Building anticipation for the website relaunch and seasonal drop

  • Strengthening brand positioning as a growing luxury streetwear brand

Strategy

We helped Mode De Vie develop a social-first storytelling strategy designed to connect Mode de Vie’s vision with its audience. The approach centered on short-form video content that balanced elevated visuals with authenticity.

At the core of the strategy was a Behind the Brand reel series, produced by Glover Media to:

  • Spotlight Mode de Vie staff, their creative approaches, and roles

  • Share insight into the brand’s design philosophy and daily operations

  • Communicate plans for business growth and regional expansion

  • Align social content with the brand’s new luxury-forward image

Execution

Glover Media produced a curated collection of social media reels optimized for platforms like Instagram and TikTok. The content combined cinematic visuals, intentional pacing, and interview-driven storytelling to create a cohesive narrative leading into the relaunch.

Each reel worked individually while contributing to a larger story—positioning Mode de Vie as a brand defined by people, process, and purpose.

Outcome

The campaign successfully supported Mode de Vie’s website relaunch and seasonal drop by presenting a clear, elevated identity and strengthening audience connection. Through strategic storytelling and intentional content creation, Glover Media helped position Mode de Vie for its next phase of growth within the luxury streetwear space.

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