Lifetime

Client Overview

Lifetime Fitness is a luxury commercial gym brand known for premium facilities, studio-driven programming, and community-focused experiences. To elevate their social media presence, Lifetime partnered with Glover Media to capture and promote local in-club events through high-quality, short-form video content.

The Challenge

While Lifetime regularly hosts engaging community events, these moments were not being fully leveraged across social media. The brand needed content that authentically reflected the energy of its events while aligning with its polished, luxury image and driving measurable engagement.

Objectives

In collaboration with Glover Media, the campaign focused on:

• Showcasing Lifetime’s local and community-driven events

• Highlighting the premium in-club experience and studio culture

• Increasing social media engagement through event-based storytelling

• Supporting future membership growth and studio class sign-ups

Strategy

Glover Media developed a social-first video strategy tailored to Lifetime’s platforms, with a focus on vertical, short-form content designed for maximum reach and retention.

The strategy emphasized capturing real moments from each event while maintaining a refined visual standard, ensuring the content felt both authentic and elevated. All videos were planned with 9×16 delivery in mind to seamlessly integrate into Lifetime’s social media ecosystem.

Execution

Glover Media managed the full production process, including pre-production planning, on-site filming, and post-production editing. Events were filmed with an emphasis on member interaction, instructor-led moments, and the overall atmosphere of the club.

Final deliverables included a series of polished 9×16 vertical videos optimized for platforms such as Instagram and TikTok, combining dynamic pacing, music, and clean visuals to tell a compelling story around each event.

Outcome

The campaign successfully transformed Lifetime Fitness’ local events into engaging social media assets that strengthened community perception and elevated brand presence. Through intentional storytelling and platform-optimized video production, Glover Media helped Lifetime drive engagement while supporting long-term goals of increased memberships and studio class participation.